Executive Team
Donna Hefner, RN, MSHS, BSN
President and Chief Executive Officer
Mrs. Donna Hefner joined Sierra View Local Health Care District over 30 years ago and began her healthcare career as a unit clerk/nursing assistant. She was appointed as the President/CEO in 2013, and her previous roles have included: Senior Leadership oversight of Laboratory, Pharmacy, Respiratory Services, Executive Director of Risk Management and Employee Safety, Interim Vice President of Patient Care Services, Director of Surgical Services/Ambulatory Surgery, staff Registered Nurse in Critical Care, Operating Room, Post Anesthesia Care Unit, and Medical/Surgical.
She is a native of Tulare County and has resided in the Central Valley of California for most of her life. She earned her Registered Nurse and Associate of Science Degree from College of the Sequoias and Bachelor of Science in Nursing from California State University, Dominquez Hills. Mrs. Hefner received her Master of Science degree in Healthcare Administration from TUI University. She is a member of American College of Healthcare Executives, Vice Chairperson of District Hospital Leadership Forum, Chairperson of BETA Council, Past Vice Chairperson and Secretary of BETA Council, member of Rotary International, Past Tulare/Kings Section Chair of Hospital Council of Northern and Central California.
Craig McDonald
Vice President, Chief Financial Officer
Mr. Craig McDonald joined Sierra View Medical Center as Chief Financial Officer, bringing over 10 years of experience in healthcare finance. He holds a Bachelor’s degree in Business Administration and an MBA from California State University, Sacramento, along with a Six Sigma Green Belt certification from Arizona State University.
Before joining Sierra View, Mr. McDonald served as Chief Financial Officer at UCSF Fresno Campus, where he managed financial operations, led initiatives to streamline processes, and enhance financial integrity. His prior experience includes serving as Director of Finance at Sutter Health, where he oversaw financial activities and implemented key improvements in efficiency and employee satisfaction.
Mr. McDonald’s expertise in financial planning, operations management, and lean process improvement has made him a valuable asset in advancing the financial health of healthcare organizations. He is committed to operational excellence and has spent most of his life contributing to the healthcare community in California.
Ron Wheaton
Vice President, Physician Recruitment & Professional Services
Mr. Ron Wheaton has over 30 years of healthcare experience, with 17 of those years as a member of Senior Leadership at Sierra View. Since taking over physician recruiting 10 years ago, he has successfully recruited over 30 physicians to the community. He provides expertise in: physician practice start up and management, physician alignment strategies, Ancillary Department oversight and business development opportunities.
While at SVMC, Mr. Wheaton is credited for starting the 35-bed Subacute Unit. He is also credited for bringing attention to the Board of Directors for the community need to start an acute and chronic hemodialysis program, a wound care department and also an outpatient urology clinic which is co-managed and operated with the Keck School of Medicine of the University of Southern California which thrive today. In addition, Mr. Wheaton is responsible for the commencement of the adult and pediatric hospitalist programs, and, most recently, the Sierra View Medical Center Cardiovascular Catheterization Lab.
Jeff Hudson-Covolo DNP, RN, NEA-BC, FACHE
Vice President Patient Care Services & Chief Nurse Executive
Founding GME Designated Institutional Official & Chief Academic Officer
Mr. Jeff Hudson-Covolo has been with the District since January 2014. He is a member of the senior leadership team and is accountable for the delivery of patient-centered care across the District. His focus is on patient and staff safety, quality outcomes, and the patient care experience. He is a member of key international- national, state, and regional professional nursing and leadership organizations, such as Sigma Theta Tau International, American Organization for Nursing Leadership (AONL), American College of Healthcare Executives (ACHE), American Assembly for Men in Nursing, Association of California Nurse Leaders (ACNL), and the Nursing Leadership Coalition of the San Joaquin Central Valley.
Mr. Hudson's education includes Associate, Bachelor, Masters, and Doctoral degrees in Nursing. His doctoral focus is translating research to practice on the patient care experience. He is an international and national speaker, and a published scholarly author. He has been a Visiting Professor at Chamberlain College of Nursing since 2009, and a Lecturer at California State University-Fresno since 2019. Mr. Hudson is committed to the local community by serving on the Tulare County Work Force Investment Board Healthcare Advisory since 2014 and as the chair since 2017. He has served and chaired the Lindsay High School Health Pathways Program Advisory since 2017.
He is the founding Designated Institutional Official for the Graduate Medical Education program. The journey to hosting a GME program began in 2017 under his professional oversight. July 2021, was the inaugural class of Internal Medicine and Transitional Year residents.
.jpg)
Tracy Canales, PHR, SHRM-CP
Vice President, Human Resources and Marketing
Mrs. Tracy Canales has been employed with Sierra View Medical Center since 2009 and has more than 15 years of experience in Human Resources. As the Vice President of Human Resources and Marketing, her division of oversight includes Human Resources, Marketing, Public Relations, Foundation, Volunteer Services and Chaplaincy Services; she provides services to all departments and supports the district's mission and vision through the management of Human Resources.
She has obtained a Master’s Degree in Human Resources Strategic Management from Bellevue University. Tracy holds national certifications as a Professional in Human Resources (PHR) from Human Resources Certification Institute (HCRI) and a Management-Certified Professional from Society of Human Resources (SHRM). She has been in the Central Valley for 20 years and has raised her family in Porterville. Currently, Tracy volunteers for numerous non-profit organizations to fulfill her desire to serve the community.
Melissa Mitchell, DHA, LCSW, CCM, CPHQ
Vice President, Quality and Regulatory Affairs
Ms. Melissa Mitchell has been with Sierra View Medical Center for 7 years and has decades of health care experience. As a Licensed Clinical Social Worker with a Masters in Social Work, she became well acquainted with acute care in the hospital setting while completing her residential studies and never looked back. In her role as Vice President of Quality and Regulatory Affairs, Ms. Mitchell leads the Patient Safety, Patient Experience, Employee Health, Social Services, Care Management, Population Health, Quality and Risk Management teams. She is also the executive sponsor for SVMC’s Wellness Committee, a house wide initiative to find creative ways to empower health care workers to lead healthy lives.
Ms. Mitchell holds a Doctorate in Health Administration with an emphasis on Healthcare Quality and Analytics from Capella University. Her previous roles at Sierra View included Director of Social Services, Director of Care Management and Administrative Director of Quality and Care Management. She grew up in Lemoore, California and now lives in Tulare County. Ms. Mitchell is committed to increasing access to health care for residents of the South Valley and finding innovative ways to improve access to mental health services and community wellness from the emergency room to the organization’s outpatient clinics.